Marketing, Advertising and Public Relations

The marketing, advertising and public relations industry encompasses function such as market research, creative brand/product development, promotion, media relations, public affairs, reputation management, direct marketing, B2B marketing, sponsorships, branding, digital marketing and more. Marketing is an intermediary function between the development of a service or product and its sales. This product or services is then promoted through different marketing methods. Advertising, on the other hand, is a paid-for space in media outlets used for promoting the product. It involves developing and implementing a chosen advertising strategy. Activities like managing brand reputation, interacting with the media, planning, research and evaluation, event management, etc. fall under public relations.

Our content that focuses on this industry is created and curated by expert and experienced in-house team of editors who have a keen understanding of the trends in the marketing, advertising and public relations industry. You can make informed decisions and increase your business efficiency with our platform. Stay updated of the advancements in the marketing, advertising and public relations industry to drive your business growth.