The marketing, advertising and public relations industry encompasses function such as market research, creative brand/product development, promotion, media relations, public affairs, reputation management, direct marketing, B2B marketing, sponsorships, branding, digital marketing and more. Marketing is an intermediary function between the development of a service or product and its sales. This product or services is then promoted through different marketing methods. Advertising, on the other hand, is a paid-for space in media outlets used for promoting the product. It involves developing and implementing a chosen advertising strategy. Activities like managing brand reputation, interacting with the media, planning, research and evaluation, event management, etc. fall under public relations.
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